The Human Face of Change
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Event Program Speakers About the Forum About the organizers Past events
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The Human Face of Change
CEO and HR on the new expectations of work, organizations and people
19 November 2026, Hilton, Sofia
partners
250+ business and HR leaders of companies operating in different business sectors

About the event

EconomyForum will host its next edition – “The Human Face of Change. CEO and HR on the new expectations of work, organizations and people”. Business is changing at a fast pace, driven by technological, economic, demographic factors. This change goes far beyond technology – it is transforming the way organizations work, the roles within them, and the relationship between businesses and people. How do we manage this process at a time when the pressure for greater efficiency is growing, while organizations must also preserve their ability to attract, develop and engage people? What can businesses promise their employees in an environment where stability can no longer easily be guaranteed, and what can they expect from them in return? How are the roles of business and HR leaders changing, and what does strategic partnership between them look like in this new environment? We will bring together the perspectives of CEOs and HR leaders, explore how people themselves are experiencing what is happening, and look for the balance between efficiency and the human side of transformation. Drawing on real business experience, trends and data, we will discuss how organizations can move beyond simply reacting to change and actively shape the way they will work in the future. Join us!
Check out moments from previous EconomyForum events, organized by Jobs.bg, Tech.bg, Med.bg, Fin.bg and Economy.bg. "AI – Work Beyond the Familiar. What Happened and What Comes Next?", 23 April 2026, Hilton, Sofia. "Employer Branding and Communication Challenges, Opportunities, and Solutions", 5 November 2025, Hilton, Sofia. "Different Generations, One Team. Challenges, opportunities and solutions", 20 March 2025, Hilton, Sofia. "Let's talk about tomorrow: AI, skills, jobs and leadership resilience", 18 October 2024, Hyatt Regency, Sofia:

Program

The event program brings together the perspective of a leading international futurist with data, real-world business experience, and the views of experienced business and HR leaders. We will explore how transformation is reshaping people, work, and organizations, and what the partnership between CEOs and HR looks like in practice when navigating this process.
08:15 – 08:45
Registration
08:45 – 09:15
Opening
09:15 – 10:00
Keynote: Gerd Leonhard, Futurist & Humanist, Public Thinker & Author
10:00 – 11:00
On Change, People and the New Dilemmas, The Business Leaders’ Perspective
Ivelina Nikolova, Southern Balkans Cluster President, Schneider Electric
Mihail Petrov, Chief Executive Officer, Kaufland Bulgaria
Radoslav Georgiev, Managing Director, Integrated Micro-Electronics (IMI Europe)
Silvia Stefanova, Country Manager, Endava Bulgaria
Moderator: Detelina Smilkova, EconomyForum
11:00 – 11:20
Different Roles, Shared Direction, CEO and HR on Business and Organizational Transformation
Anelia Dimova, Chief Human Resources Officer and Member of the Management Board, SOF Connect
Jesus Caballero, Chief Executive Officer and Chairman of the Management Board, SOF Connect
11:20 – 11:50
Coffee break
11:50 – 12:10
People’s Perceptions, What the Data Reveals About New Expectations of Work
Zhivka Petkova, Senior Manager, PwC
12:10 – 13:10
Between Business and People, HR Leaders on Balancing New Expectations
Boyka Docheva, Human Resources Manager for Bulgaria, IBM
Martina Vidolova, Senior Director, HR Business Partners, Progress Software
Mila Valkova, Head of Human Resources, ProCredit Bank
Moderator: Ivaylo Iliev, Ninety Nine
13:10 – 13:30
CEO and HR: What Makes Partnership Work – and Why It Sometimes Fails
Berna Öztınaz, Senior Human Resources Executive
Önder Senol, Board Member, DeFacto
13:30 – 14:00
Keynote: Berna Öztınaz, President of the European Association for People Management and Board Member of the World Federation of People Management Associations
Closing and lunch
Simultaneous translation will be provided for the sessions in English

Speakers

In Bulgarian alphabetic order:
speaker
Berna Öztınaz, CHRO; President of EAPM
Berna Öztınaz is a senior executive who has spent nearly thirty years working across sectors, countries and cultures on leadership, organisational transformation and people management.
Today, she is Chief Human Resources Officer (CHRO) of London-headquartered international energy company Genel Energy, President of the European Association for People Management (EAPM), representing 36 countries, and a Board Member of the World Federation of People Management Associations (WFPMA). Previously, she served two terms as President of PERYÖN, the Turkish People Management Association.
Throughout her career in the energy, manufacturing, retail and technology sectors, she has worked with boards, senior leadership teams and leaders across different geographies, leading significant transformation processes. She is the first woman to serve as President of EAPM and the first woman to represent Europe on the WFPMA Board.
Today, Öztınaz is particularly interested in the future of leadership, how artificial intelligence is changing working life, the transformation of organisations, and the place of people within that transformation. She writes, reflects and speaks internationally on these themes.
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Boyka Docheva, HR Manager for Bulgaria, IBM
Boyka Docheva is Human Resources Manager for Bulgaria at IBM. She has been part of the IBM Bulgaria team for more than 17 years. During this time, she has held various HR roles, supporting a diverse range of internal clients at both local and regional level.
She has experience in designing and implementing HR programs covering the entire employee lifecycle, as well as in managing organizational change and restructuring. She has been involved in major acquisition and separation projects involving the transfer of different teams to and from other companies. Boyka also actively supports initiatives related to volunteering and intrapreneurship.
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Gerd Leonhard, Futurist & Humanist, Public Thinker & Author
Gerd Leonhard is a German-Swiss public thinker, filmmaker, author, and keynote speaker who has spent over two decades as one of the most distinctive voices in the global conversation on technology and humanity. Ranked as one of the top 20 futurists globally and listed by Wired magazine as one of Europe's 100 most influential people, Gerd has moved beyond traditional forecasting to become a strategic compass for a society in transition. The Wall Street Journal has called him “one of the leading futurists in the world”.
In more than 25 years, Gerd has delivered 2,000+ keynotes and talks in 65+ countries, reaching more than 3.5 million people. His films and videos exploring technology and humanity, AI/HI and the future have reached millions more, and are regularly featured at major conferences and at many universities. His clients include Fortune 500 companies, governments, leading global events, NGOs, the United Nations, and the European Commission.
A central pillar of his work is the concept of Androrithms – the uniquely human qualities such as empathy, moral judgment, creativity, and meaning-making that algorithms can simulate but never authentically possess. As “Humanity's Advocate”, Gerd makes the closing argument for a Good Future where technology serves humanity rather than the other way around.
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Detelina Smilkova, Director of EconomyForum
Detelina Smilkova is Director of EconomyForum. She is an established thought leader in the field of human potential development across different sectors, with extensive professional experience in healthcare and education. For 15 years, Smilkova served as Vice President of the University of Insurance and Finance, where she built bridges between institutions, businesses, education, and people seeking opportunities for growth and development. She has served as an advisor to two government ministers and as an executive director of companies in the energy sector. She has also served three terms as Chairperson of the Management Board of the Bulgarian Association for People Management. Detelina Smilkova holds a Doctor of Science degree.
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Zhivka Petkova, Senior Manager, PwC Bulgaria
Zhivka Petkova, PhD, is a Senior Manager at PwC Bulgaria and a member of the Management Consulting team. She has more than 15 years of experience in designing and delivering transformation programs for Bulgarian and international companies. Her expertise spans organizational development and design, process optimization, and change management. In recent years, she has focused extensively on the impact of artificial intelligence on organizational models, the future of work, and the evolving role of leaders and HR functions in modern organizations.
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Ivaylo Iliev, Co-founder, Ninety Nine
Ivaylo Iliev is Co-founder of Ninety Nine and President of Management Systems Europe. He has more than 20 years of experience in consulting and supporting organizations in developing more effective leaders, managing growth, and building strong and functional organizational cultures. For over a decade, he has been exploring organizational change and adaptability and has developed programs aimed at strengthening organizations' capacity to adapt and change.
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Ivelina Nikolova, President of Schneider Electric for the South Balkans
Ivelina Nikolova is an established business leader with more than 20 years of international experience. She currently serves as President of Schneider Electric for the South Balkans, leading the company's operations in Bulgaria, Greece, Cyprus, Albania, North Macedonia, and Kosovo.
She holds a Master's degree in Supply Chain Management and is an accredited coach. She has completed the Leading Strategic Growth executive program at Columbia Business School in New York and holds qualifications and certifications in Design Thinking, project management, Lean Six Sigma, change management, and organizational leadership. Over the years, she has also been an active member of the Boards of Directors of various industry and business organizations, including BASEL and AIBEST.
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Martina Vidolova, Global HR Business Partner Senior Director, Progress Software
Martina Vidolova is an HR leader with more than 15 years of experience in international technology companies, working at the intersection of business strategy, leadership and organizational transformation.
As HR Business Partners Senior Director at Progress Software, she serves as a strategic partner to senior business leaders and leadership teams across global product and technology organizations. Her work focuses on some of the most complex challenges organizations face today: building structures and leadership models that enable rapid growth and transformation, developing and retaining critical talent and translating strategy into meaningful change in the way people work and make decisions.
Throughout her career, Martina has led and supported large-scale organizational transformations, post-acquisition integrations, changes in operating models and leadership structures, leadership development programs, talent development and succession planning strategies, as well as initiatives aimed at strengthening employee engagement and organizational effectiveness across global and multicultural teams.
For Martina, the role of HR extends beyond supporting the business. She believes HR should be an active partner in driving business growth by asking difficult questions, helping leaders identify the systemic challenges behind day-to-day symptoms and designing solutions that deliver sustainable long-term impact. Prior to joining Progress, Martina held roles at Flutter, DXC Technology and Visteon.
She has a bachelor's degree in public relations and a master's degree in human resources management from Sofia University St. Kliment Ohridski. Martina is also a certified coach through Erickson Coaching International and integrates a coaching approach into her work with leaders, particularly when they are navigating change, stepping into broader responsibilities or transforming the way they lead their organizations.
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Mihail Petrov, Chief Executive Officer, Kaufland Bulgaria
Mihail Petrov is the Chief Executive Officer of Kaufland Bulgaria as of 1 October 2026.
His career began in the real estate sector as Regional Chief Financial Officer for Eastern Europe. It continued with his role as CFO and board member of Kaufland Bulgaria, where he has worked for over 15 years. In 2012, he established Kaufland Service – initially as part of Kaufland Bulgaria's structure, and later, in 2020, as an independent company within the Schwarz Group, where he became CEO. There, he built the three pillars of the business: the development of an IT HUB, a food voucher operator, and a car leasing company. His main activities and responsibilities involve budgeting, hiring strategy, customer relations, and managing internal and external expectations, as well as stakeholder concerns.
Mihail is a member of the CFO Club and one of the founders of the Society of the Future. He is a driving force for innovation and various social, sports, environmental, and other initiatives within the companies he works for. His guiding vision is focused on actively supporting young talent and promoting equality, diversity, and inclusion in business. Mihail is also a compelling storyteller with a strong personal presence.
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Önder Şenol, Board Member, DeFacto
Önder Şenol is a senior executive with extensive experience in finance, strategy, human resources, investments, and digital transformation, with a strong track record of leading large-scale business growth and transformation initiatives. He graduated from the Management Engineering Department at Istanbul Technical University, where he also completed his master’s degree. Before joining DeFacto, he spent more than 15 years at Turkcell Group, where he held several senior leadership roles including CFO of Turkcell Superonline. He joined DeFacto as CFO in 2014 and later served as Online General Manager, playing a key role in the company’s international expansion and rapid growth in e-commerce. He currently serves as a Board Member at DeFacto and President responsible for leading the company’s investment strategy, financial management, and growth initiatives. Under his leadership, DeFacto has gone through significant transformation processes, including finance transformation, digital transformation, and broader business transformation initiatives, integrating technology, data, and artificial intelligence into core business processes. He also contributes to the business ecosystem as an active mentor to emerging leaders. In addition, he has served on the boards of several professional and alumni organizations, including PERYÖN and the Istanbul Technical University Alumni Association.
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Radoslav Georgiev, Managing Director, Integrated Micro-Electronics (IMI Europe)
Radoslav Georgiev is Managing Director of Integrated Micro-Electronics (IMI Europe), leading the company’s European operations with more than 3,000 employees and annual revenue exceeding €400 million.
As an international manufacturing executive, he has led large-scale business transformations, operational performance improvements, strategic investments, and M&A transactions.
He led the development of IMI Serbia from the ground up into a strategic manufacturing operation generating more than €100 million in annual revenue. Today, he is driving the next phase of IMI’s regional expansion, including the construction of a second manufacturing facility in Niš and the modernization of IMI’s manufacturing footprint in Botevgrad, Bulgaria.
Radoslav also led the end-to-end divestment of IMI’s business in the Czech Republic, from negotiations and deal structuring through closing and the transfer of manufacturing programs to Bulgaria and Serbia.
He holds a Bachelor’s degree in Industrial Engineering and a Master’s degree in Technical Legislation and Quality Management from the Technical University of Sofia, as well as a Bachelor’s degree in International Economic Relations from International Business School (IBS). He has also completed the Ayala Leadership Program in partnership with Harvard Business Impact.
More speakers to be announced.

About the Forum

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EconomyForum: A Platform for Business Innovation, Leadership, and Collaboration
EconomyForum is a new and exciting project launched by Economy.bg, Jobs.bg, Tech.bg, Med.bg, Fin.bg, HoReCa.bg, Factory.bg, and Trans.bg. We are dedicated to organizing impactful local and international events that inspire innovation and foster the exchange of ideas on leadership, business and technology. Our mission is to create an environment that provokes thought, inspires creativity, and motivates action, enabling individuals and organizations to build meaningful partnerships and exchange valuable insights.

EconomyForum brings together Bulgarian and globally recognized thought and business leaders to discuss key topics such as the future of business, technology and the society.

Be part of this transformative journey with EconomyForum and take the opportunity to explore cutting-edge ideas, connect with visionaries, and contribute to building a better future.

About the organizers

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Economy.bg
Economy.bg is a leading online business publication, part of Jobs.bg, with a 15-year history and more than 20,000 original articles, interviews and videos with leading local and international opinion leaders and executives. Economy.bg is an organizer and media partner of leading business and professional events. The Economy.bg pages have over 185,000 followers.
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Jobs.bg
Jobs.bg is used by over 90,000 Bulgarian and international companies and is one of the most visited websites in Bulgaria with more than 1.2 million active users per month (Google Analytics). Jobs.bg is a long-standing Superbrand and Business Superbrand. Driven by continuous technological innovation, the platform has established itself not only as a proven leader over the past 20 years, but also as a driving force in shaping the field of online recruitment. Employer profiles at Jobs.bg are a primary source of information about companies in Bulgaria – both for future job candidates and for anyone seeking reliable and up-to-date information about companies on the Internet.
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Tech.bg
Tech.bg is a new specialized platform of Jobs.bg for IT jobs, news and events.
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Med.bg
Med.bg is a new specialized platform of Jobs.bg for news, events and career opportunities in the healthcare sector.
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Fin.bg
Fin.bg is a new specialized platform of Jobs.bg for news, events and career opportunities in the field of accounting, audit, finance, banking, lending and insurance.
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HoReCa.bg
HoReCa.bg is a new specialized platform of Jobs.bg for news, events and career opportunities in the field of restaurants, bars, hotels, tourism.
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Factory.bg
Factory.bg is a new specialized platform of Jobs.bg for news, events and career opportunities in the manufacturing field - electronics, mechanical engineering, automotive, pharmaceuticals, food and beverage, furniture, textiles, and more.
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Trans.bg
Trans.bg is a new specialized platform of Jobs.bg for news, events and career opportunities in the field of transport, logistics, courier services.

Registration

The event is invitation only.